Lifeforce Records is proud to announce the addition of California’s NAME to their roster!

Founded in 2003 by brothers Wes and Jeremy Fareas, the New Approach to Martyrs Expressions (Name), is an amalgam of experimental tech metal, grindcore, ambient sounds, freeform jazz, blues, cultural world music, an odd sense of humor, and maniacal mood swings. Known for their chaotic energy, Name breathes vivid new life onto the stage. Name steps out of the confines of the expected, swearing to the sense of bedlam in art that is currently left abandoned. “Music isn’t supposed to be safe, it’s meant to catapult you into a risky situation,” says Wes. “We want to revive danger in art. We’re trying to show that as much as possible.”

What is further promising is the band’s ability to survive and evolve when reality deals the worst of hands. Having survived member changes, theft, a freeway accident on tour in which the band’s van rolled down a steep hill 7 times, and the ensuing hospitalization; the passion prevails. With personality and passion in the portrayal of art, Name restores honesty in music.

With a few EPs, a full length album (‘Portrait’, 2004) and all new genre-bending material for their Lifeforce 2009 debut, ‘Internet Killed The Audio Star’ which is set for a late summer release, Name have set out to remold all the stagnant preconceptions of heavy music. Vicious, progressive, passionate, and thoroughly unpredictable…witness what a group of artists are capable of feeling.